You help people evolve in their body.
You are trained as a holistic wellness provider and you know how to do your job. You take people who are in discomfort, whether it be physical, mental, emotional, or spiritual, and you guide them into the next level of wholeness. The next level of integrity. The next level of thrive.
You sense you could help more people.
You are good at what you do. You’ve been trained well by great teachers, great healers, awake people. You know you’re on the right path for you. You’re meant to do this work. You’re good at it. You enjoy it. Time flies.
However, like most healers and yoga teachers, like most holistic wellness providers, you haven’t focused your training on the business behind your work. You’ve focused on being the best wellness provider you can be.
You may experience a depressing or frustrating gap between your ability to help more people and the reality of not having enough clients or students to allow you to live well and save for your old age.
Perhaps you:
- You want to make a healthy, consistent income. You feel overwhelmed at how much time and energy you put into each class or
consultation. You know it’s not sustainable year after year, this kind of exchange of your time for the annual income you are earning. - You want to plan for your future, and make smart choices now. You feel like you could be more proactive in saving for retirement. You work hard and yet there isn’t much left over for savings after the bills are paid. You’re wondering if you’ll ever get ahead, but don’t have a plan to make small changes in that direction.
- You know you’re a good teacher but you’re classes aren’t as full as you’d like. Your students aren’t as consistent as you’d like. Some classes are big, but others are small, and it’s difficult to predict your annual income. You want your students to be more committed and discover what you have to teach them. You want all of your classes to be full, but you feel like you’ve tried everything and it doesn’t make a difference.
- You want to work with people who are really ready to grow and change. You don’t want to have to convince someone that you know what you’re talking about. You want your students and clients to come ready for connection, ready to learn, ready to evolve. But the reality is many of your students don’t really know how much you can help them, and aren’t as committed or consistent as you’d like.
- You want to raise your rates, but you’re schedule isn’t even booked as it is. You know your time is worth more, when you account for the extra time with clients emails, notes, and preparing for classes and staying after class. You need to figure out a way to earn more money for your time, but don’t know how to systematically put a income -building plan in action that excites your clients and students.
- You want more freedom in your lifestyle. You want more a schedule that works for you. But you’re stuck in the reality that you’re overextended and don’t have enough time for your personal thrive.
- You want to build a community around your business. You know you’ll need to get better at using technology, and have a better website and social media presence. But the thought of how to actually to it all AND keep up what actually brings in money is overwhelming.
If you’re having even one of these experiences, you are not alone. Chances are you haven’t been trained in growing a business. You haven’t been trained as an entrepreneur. You’re had excellent training as a healer, a teacher, a wellness provider. But let’s be honest. That is a very different set of skills. Your holistic training didn’t include a component on how to niche yourself; how to leverage your time; how to create a sustainable, thriving career. You know how to help people which is very different that knowing how to grow your income at the same time.
Why is it that despite our solid skills in our field, and despite years of investment in our personal and spiritual growth we still aren’t making the kind of money that we need to truly thrive… to truly experience abundance in our bank account?
Most of us think we need to be a better yoga teacher, a better healer, a better wellness provider to see a boost in our bank account. We think if we just go to the next training, learn another modality, get another certification, we will start to see the kind of return on our investment we’ve been hoping for all along.
We have not learned how to grow our income with the skills that we have.
And you know you are not alone. This is a collective experience among holistic wellness providers, among teachers and healers. There are so many people in our communities who need our help, but can’t seem to make it through our doors. The frustration we’ve been feeling isn’t tied to our greed for more money. The frustration comes from our inner knowing that we can and should be helping more people. We don’t want to devote our limited time teaching to 1/2 full classes. The frustration is part of the calling that we can and should be helping more people. We can’t afford to keep offering our services at a price that doesn’t sustain our thrive…and the people in our communities truly need our help.
The skills you’ve been taught are not the skills that create abundance in the bank account.
Until now, you’ve focused your training on becoming a better wellness provider or teacher. Focusing on the training of your particular healing modality has been absolutely essential to building the toolkit of your body-mind awareness that you use everyday to help people.
Your training until this point has enabled a mind-body evolution for you to experience a subtle integration of who you are. The temple of your body is awake to a higher integration, a higher wisdom, that most people you know ever experience. And when things go wrong in this body-mind, you know what to do to right the situation. You do this for yourself all the time. You do this with others all the time. You are a great healer, an inspiring teacher, a gifted guide.
And it seems absolutely at odds that this wouldn’t be enough to create abundance in your bank account. And yet, if we look objectively at our collective situation, as holistic wellness providers of many modalities we see that growing our bank account is indeed a different skill set than helping people experience deeper integration and aging gracefully.
To build abundance in our bank account, we need to learn a new skill.
The Skill of Growing Your Income
While many people are talking about simple things you can do to grow your wellness business, the truth is we need to evolve how we think about our perfect clients and customers. We need a training that gives us the time to implement new ways of being with our clients and students. When we look back on our personal evolution we see that our learning wasn’t instantaneous. Our learning, our personal evolution, came from regular practices, even daily practices.
When we awaken to this concept – that we need a training for our business we have a tendency to want it all at once. We think that when we buy the book, or the course we will get it and our bank account will begin to burgeon. But the truth is, like skill really worth learning, you have to go through a process. You have to be a student to the training. You have to invest your attention in what you want to learn. You have to experiment. You need a beginner’s mind. You need to do some work.

How Do We Grow Our Income Doing What We Love?
In my journey with yogahealer.com I’ve cultivated the basic skills, practices, and tools to help yoga teachers and healers build their income. Most of you know me as a wellness provider, instead of a business guru. So, why am I putting so much time and attention into healers and yoga teachers to grow this skill set? The answer is simple. When you don’t have full classes and a waiting list for people paying premium for your services, your community is less healthy. The more of your favorite kind of work that you have, the more of your perfect customers interacting with your skills and services, the healthier our communities become.
I am absolutely passionate about helping wellness providers experience the kind of abundance and personal thrive that has been my experience. When we healers and wellness providers know how to connect with our perfect clients… our communities become healthier, we become wealthier, and our species evolves. How to make this happen is simple and clear. While the model my business follows is probably a little different from what you want to create, the skill set to get there is the same.
You have the potential to leverage your time, your energy and your wellness wisdom to have a bigger impact. And a bigger bank account.
Let’s get on it. Together. Join me for my 7 month Business Course for Yoga Teachers and Healers. Some of you have been at this for awhile. Some of you are still in wellness school. You are all welcome to begin this part of the journey in your career. Without this skillset, you will have difficulty leveraging your wisdom. Get more people, and the people who are ready for your wisdom, through your door.
Join us. And receive instant access. A seven month journey you can start now…
A Message to you from Cate:
I graduated from Ayurveda College and Iyengar Yoga school in 2001- 11 years ago. I had no training in how to run my own business or how to create a thriving career. I grew up in an affluent household – I hoped to achieve the standard of living I grew up with… but saw how most practitioners and yoga teachers just got by and made do. Like my teachers, I invested in wellness trainings and didn’t invest in entrepreneurial or business training. When I look back, I see I was a typical healer/yoga teacher in an industry which created great wellness providers with the skills to serve, but without the skills to thrive.
I saved to pay for trips to India and elsewhere and to study with teachers, gurus, and healers. I saw clients and waited tables because I didn’t have enough clients or students to keep up with my desire to learn from experts.
Another piece of my story is Grandpa Albert Stillman, who came to the US from Russia at 20. He and with his brother pooled some money to start a working class bar in Brooklyn. My dad, Jerry Stillman, the first generation to go to college, worked in the earliest of the early days on the first computers in the 1960′s. He matured with the first generation of the computer industry in the late 1990′s. He went from development to sales to management. I inherited both the desire to be my own boss with my absolute love of progressive technology. This combo creates a leveragable yoga teacher and healer in 2012.
I’ve heard since I was a kid that I have a head for business. It’s true. I love business. I love technology. I love being able to leverage what I know to create a planetary wellness movement. It’s a blast.
So, I started getting business training. I doubled my income. Then I tripled my income. I live a freedom-based lifestyle and am raising my daughter to do the same. I love my work everyday. I receive emails everyday from various points on the Earth saying I’ve helped.
I learned how to leverage my time and help 1000% more people than I could my years of business training.
And you are capable of learning these basic business skills, tailored to dharma and in line with our yoga ethics. People want what you want to offer. Let’s focus on getting you the skills to grow your vision.Let me help you build a thriving income around your vision. It will even be an entertaining, enjoyable experience. I guarantee.
– Cate
What Participants are saying:
“I just totalled up my income from Jan-Sept and I made $ 20,000.00 more than i had projected when you asked me what I wanted to make this year in our first week of Yogahealer Business Course a year ago. Which is awesome!!” – anonymous yoga teacher from Canada. She would like to remain anonymous… as it’s awkward for yoga teachers to talk about money.
Yogahealer Business Course Members report a 100% shift in:
- My business savvy improved.
- I know how to build a community around my business.
- I know the shadow aspects around my vision.
- I know my next steps with technology.
- I know how to outsource tasks I need done to grow my vision
“Thank you Cate! Your focus, wisdom and clear insights moved me from having lots of ideas with little focus to feeling grounded and clear in starting my business. You are so generous in sharing your wisdom. I am looking forward to what unfolds in Mentors Club. You are a gift”. – Kate, Yoga Teacher and Ayurvedic Practitioner
“I have been listening to our calls from the Business Club again and I am amazed to experience how far we’ve all come as a group. I can hear in the Q&A we were little baby entrepreneurs last September…now, I am able to stay aware of attuning to the universal as it moves through me in action,even when I get stressed out over tech troubles or deadlines… You really helped me seat my career into my heart and I am experiencing amazing results. Money is flowing in a whole new easeful way now in my business, and I am enjoying myself so much more as I work on all the aspects of my business. Thank you Cate! Let me know when you offer the next chapter.” – Jessica Jennings, founder www.mayoga.com
Hear for yourself from last year’s Business Course Member
(formerly called Mentor’s Club)
Charlotte Clews www.wildopenheart.com“I got enough support with the avatar/niche work early on, and pushed myself to incorporate more online technology such that I was able to support 45 students in my spring training course – I figure that this course enabled me to recruit more students than I would have otherwise and thus paid for the course.”
Sarah Hutchinson:
“The Business Club plays the woven edge of consciousness and business;a place of self discovery and exploring your dharma. Like yoga, business skills are a practice, for which we need a teacher. Cate guided me to a new level of self awareness and practicality. I clarified my intentions and learned business skills to enhance my classes and workshops; synching up with the new economy. Sarah Hutchinson, www.sarahhutchinsonyoga.com
Liz Heyliger:
“I was really able to clearly articulate my vision and the various steps that I can take in that direction, now, today. It doesn’t have to be something that I put o! until…after the kids are grown, after I go to school, after…I can take steps now.By wanting to wait until I know more I was being selfish and only prolonging the hold society and employment have on me – working too much, not enough time for me or my studies or my business…not making the money I am worth, not helping others by sharing my knowledge.”
Suzanne Lynch: owner http://www.saratogaspringsyoga.com
“I feel like this shift is really big and exciting. I am so glad I signed up for the 1-1 work in the Business Course.”
The Business Course for Yoga Teachers & Healers
This course fulfills two purposes:
- Improve your holistic heart-centric business skills, technology skills, and community building.
- Tap into the leading edge of the conversation on consciousness, health and your business.
Preview the Course Modules
How it works:
When you register, you get instant access into the Member’s Website. You’ll begin receiving emails from me weekly, inviting you to watch Webinars and do your Growthwork. You’ll get the phone number for our Q+A calls. You’ll receive an invite into our Member’s Online Forum.
You will find access to:
- Two 90 minute webinars a month for 7 month
- Guided PDF exercises for each webinar to put your learning into action
- access to guest speaker library
- access to learning technology video library for 7 months
- Members Support Forum – our online interactive group with Cate monitoring
- 2 Office Hours Sessions per month for Q + A for 7 months
- Monthly Lessons with homework.
- Lessons include:
- growing your vision
- building a community around your vision
- using technology to support your community
- creating products and courses
- leveraging your time and your income
- supporting your vision with contractors
- meshing your business into a network.
Enroll today … and grow your wellness business.

About Cate Stillman
I founded Yogahealer.com in 2001. I didn’t start with anything more than the next yoga teacher or Ayurvedic practitioner. I simply had:
- a penchant for deep wisdom
- ambition
- an open mind with technology
In the early days, Yogahealer.com looked like any other wellness practitioner or yoga teacher’s operation. I struggled to grow my classes beyond the average or fill my workshops to the max. I didn’t know how to leverage my time. I didn’t invest in my business training – I just invested in my wellness training.
I became a strong yoga teacher and a solid Ayurvedic practitioner. But, I got to the point where I wasn’t growing as much as plateauing.
Fast forward 5 years. I invested in my business training. I grew Yogahealer.com into a brand with great content that gets shared daily on Facebook and twitter. I have a super healthy email list full of my idea clients. I wake up to an inbox with orders for fully automated info products. I get responses from people who know way more than I do about the cutting edge of wellness who want to be interviewed for my podcast.
And, I’m having a blast. I live 1/2 the year in Mexico, where my desk looks out over a lovely surf break. The rest of the year I spend in Idaho, near Jackson Hole. I receive emails in my inbox daily with clients and students thanking me for helping them on their journey to wellness and a more free and awake life.
I’m respected as a leading voice in Ayurveda and Yoga, and living foods. From the seat of living an abundant life, I yearn to help other healers and teachers more effective, more lucrative, and more free to pursue expanded work.
Her business training includes training and coaching with Ali Brown and Jame Roche. She is coached by IttyBiz.com’s Naomi Dunford + Dave Navarro (the Launch Coach). She has also studied with Mark Silver from the Heart of Business.
My mentors’ mistakes have saved me money and heartache. Knowing the reasoning that steered people’s failures and successes not only flattens my learning curve into a smooth highway, but it shakes my thinking up — and ideas begin to surface. Danielle LaPorte www.daniellelaporte.com
Do you want 1-1 support from Cate?
When we have your Business Course interview, we can determine whether or not you are ready for the Inner Circle. I”m taking a very small group – only 10 yoga teachers or healer – to help you transform your business at the next level. You’ll receive personal guidance, and personalized comments and emails, and simply you’ll be on my radar as someone who wants to play a bigger game within the vibrant health industry. I’ll help you succeed in your vision.



I graduated from Ayurveda College and Iyengar Yoga school in 2001- 11 years ago. I had no training in how to run my own business or how to create a thriving career. I grew up in an affluent household – I hoped to achieve the standard of living I grew up with… but saw how most practitioners and yoga teachers just got by and made do. Like my teachers, I invested in wellness trainings and didn’t invest in entrepreneurial or business training. When I look back, I see I was a typical healer/yoga teacher in an industry which created great wellness providers with the skills to serve, but without the skills to thrive.